Website loading speed importance- Truth be told. In this fast-moving world, speed makes a big difference when it comes to developing a website. Studies reveal that a new visitor spends only 3 seconds on a website to find what they want, and then jumps to another website.
Hence, it is the job of an organization to derive significant ways to keep users from leaving the website by regularly updating the website with engaging content.
While auditing your website, it is vital that you consider answering the following questions such as –
- How fast is the loading time?
- Does it load within a stipulated time frame – that is 3 seconds or less?
- What method should you adapt to improve website speed?
Listed below are some reasons as to why optimizing your website speed is crucial to run your business.
Website loading speed importance is high because of increase in Smartphone users on the rise
The last time people used their laptops and desktops to leisurely browse the internet was in late 2013. Just then smartphones were gradually entering the market and were slowly picking up momentum.
According to Statistica, mobile devices generate about 51.2% of global internet traffic. That being said, users are always looking for information on-the-go and therefore, optimizing website speed and creating responsive web pages is a dire necessity if a business wants to successfully run its operations.
Faster access to vital information
Web users, these days, have become highly intolerant of websites with a slow loading speed. When a user visits a website with a slow loading speed, they tend to quickly hop on to another website.
The outcome of this action could lead to — a high bounce rate. Search engines such as Google register such websites as irrelevant to users. Moreover, there are fewer opportunities that users will share the website content. This can further push your potential customers to purchase products or solutions from competitor sites.
The fight for getting to the top of search engine rankings will never cease. Everyday myriad businesses across the globe do their best to position their website higher than their competitors. For this, a company should regularly optimize the website as per search engine algorithms.
Search engines also penalize slow loading websites in their search ranking pushing it further below. Of course, no organization would want that, or else they will be outdone by their competitors who sport a fast loading website.
Affects website uptime
For a business to attract more potential leads, generate healthy web traffic and induce conversions,
For instance, if your server goes down during a search or an error message pops up, a business could lose out on conversion opportunities. This can leave users with a negative impression and could also affect your web traffic inflow.
As the internet evolves by the day, the speed of your website is essentially becoming a crucial yardstick for your business to measure. The website response time is used by search engines as part of their algorithms.
The search engines are also including the website uptime in their search ranking. This only means that an organization should put significant efforts in managing their website’s performance.
However, the only solution to providing a good site performance and user experience is to optimize the speed of a website for good search ranking. Therefore, website loading speed importance is very high for good online visibility.