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Website Accessibility and US Law

Website Accessibility and US Law: ADA Compliance and WCAG 2.0 By Hallie Kennedy on May 4, 2017 Last spring, I was approached by my local chapter of the Legal Marketing Association about presenting alongside attorney Dana Hoffman of Young Moore on the Americans with Disabilities Act (ADA) and its application to law firm website design. The presentation was fun and informative, and I was […]

Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid

Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid

Summary: Our latest ecommerce research revealed user-experience improvements to shopping sites such as large product images, robust reviews, and easy discounts. New designs suffer from hidden product information, poor site feedback, and crowded customer-service areas. During a recent update to our Ecommerce User Experience report series, we were encouraged by some design improvements, while discouraged […]

MAGENTO 2 WORDPRESS INTEGRATION

MAGENTO 2 WORDPRESS INTEGRATION

Installing the Magento 2 WordPress Integration Extension If you haven’t already, you need to install WordPress. If you need help with this, check out the installing WordPress for Magento 2 integration tutorial. Really pay attention to the details in that tutorial as it will make installing the extension much easier if you do. Okay, let’s install the […]

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The 10 principles for creating amazing online retail experiences

The 10 principles for creating amazing online retail experiences

In order to deliver amazing online experiences, retailers need to first understand and visualise what they should look like.  This appreciation comes from reviewing great physical retail experiences to form a frame of reference. Why? Because the demands of today’s online consumer are forged in great physical shopping experiences. What do amazing face-to-face retail experiences […]

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Most Underrated SEO Factors

I have run multiple SEO campaigns over the years and each campaign has been a huge learning curve for our SEO consultants. While approaching each campaign we usually follow a SEO checklist that contains various SEO factors (both on-page and off page) that need to be ticked off as we progress. This checklist is further refined […]