SEO

The Ultimate Guide to SEO for E-commerce Websites

The Ultimate Guide to SEO for E-commerce Websites

There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales. Whether you’re just getting started with a new […]

Website Accessibility and US Law

Website Accessibility and US Law: ADA Compliance and WCAG 2.0 By Hallie Kennedy on May 4, 2017 Last spring, I was approached by my local chapter of the Legal Marketing Association about presenting alongside attorney Dana Hoffman of Young Moore on the Americans with Disabilities Act (ADA) and its application to law firm website design. The presentation was fun and informative, and I was […]

Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid

Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid

Summary: Our latest ecommerce research revealed user-experience improvements to shopping sites such as large product images, robust reviews, and easy discounts. New designs suffer from hidden product information, poor site feedback, and crowded customer-service areas. During a recent update to our Ecommerce User Experience report series, we were encouraged by some design improvements, while discouraged […]